Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Seth Godin
Some Similar Quotes
  1. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. - Steuart Henderson Britt

  2. A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into... - Margaret Atwood

  3. Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go. - Simon Zingerman

  4. That is why enemies can be great motivators. They serve as fuel for your fire. - Simon Zingerman

  5. The more details, depth and thought you put into your ideas the more valuable they become. - Simon Zingerman

More Quotes By Seth Godin
  1. People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

  2. At the age of four, you were an artist. And at seven, you were a poet.

  3. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one. Seth Godin

  4. Do What You Want; these are the 4 most frightening words brought to us by the Connection Revolution. If you want to sing, sing. If you want to lead, lead. If you want touch, connect, describe, disrupt, give, support, build, question– Do It. You will...

  5. The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting...

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